ASTER is a consortium of the Emilia Romagna region for innovation and technological transformation, serving local companies and universities. SPARK facilitates dialogue and collaboration between companies and industrial research laboratories.

Spark events were held for five key sectors: Agriculture, Health and Wellness Industries, Mechatronics and Motors, Cultural and Creative Industries, Building and Construction – for each we developed key messages that capture their fundamental characteristics.

The resulting brand identity is composed of several materials, starting from the logo of the event (simple and easily adapted), including printed materials, an event newsletter, web banners, badges and many more. We designed each SPARK event with a color code and illustrated characters to help identify the various topics.